AdTech: Like A Bird Pentalabbs welcomes its capital and benefits from its equity for service system

The contest management tool on Twitter Like a Bird joined Pentalabbs, an accelerator that works for equity on a service mode. This partnership intends Like a Bird chirp louder outside French borders and innovate by proposing a major new feature every two months.

Like A Bird  is a real right arm to community manager. This animation SaaS platform Twitter accounts used to manage marketing campaigns on Twitter contests Follow & RT the type or strip-tweet, disseminate real-time content and enrich a CRM database. Whatever the goal, Like A Bird has developed an automated solution. Fancy a maximum interaction on Twitter? Just configure the smart bot that can answer those who tweet with specific hashtags. Like A Bird replaces the community manager on grunt work and allows him to focus on what makes its added value.

Created three years ago Like A Bird has more than 200 customers, mainly in France but also in Switzerland, England, Thailand, Canada and USA. They are either directly or Alloresto brands such as Darty, or agencies like Publicis. Like A Bird unveil a new visual identity at the end of the month of which here is an overview.

An investment in the form of equity for services

To support its development, Like A Bird hosted in its capital  Pentalabbs early October as equity for services. Investment in  Technology for Equity in  CTO for Equity  and  Digital Marketing for Equity will allow the startup to ramp up before tackling the Anglo-Saxon markets it in sight.

"The  willingness of the partners to move quickly on an Anglo-Saxon market has demonstrated the product's overall vision that we appreciate and finally convinced us, said Eric Gouin, CEO of Pentalabbs in a ticket.  It was necessary to go further : investing in technology to bring new features, increase digital marketing, organizing this new phase, open new countries. So we analyzed what we could bring our investment and is therefore based on several expert opinions. " 

On the part Techno for equity, Pentalabbs mounted a team of developers who will become the Software Delivery Machine Like Bird, both to maintain the existing version of qu'avancer platform on future versions.

Like A Bird also access a CTO for Equity (issued by Soluti), since interim CTO assists to take over the technical teams, establish good practices, arrange delivery of new production functions. "Through  our partnership, we plan to release a major new feature every two months starting in November and this always with the same goal: making life easier for community managers for their marketing campaigns on Twitter" says Pierrick Filippi, co-founder of Like A Bird.

Marketing for equity can rework the pricing model and target audience of the offer; to have sufficient clout to redefine ergonomics e-commerce site presentation and online sales of the product, to create content and relay in social networks; Pentalabbs to benefit from the ecosystem to meet key accounts and arrange a visit to open the US market.