mobile: Quotient puts his hand on Shopmium, promotional marketing specialist mobile

The American specialist couponing Quotient announces the acquisition of its French equivalent on mobile, Shopmium. The transaction amount was not disclosed but the two companies are pooling their strength to address a market of 97 million users of mobile coupons nothing the United States.

Technology Quotient, US couponing specialist and leader in the digital transformation of the promotions industry, announces the acquisition of its French equivalent Shopmium, mobile discount coupons allowing consumers to save on the everyday products. The transaction amount was not disclosed, but the acquisition Quotient provides a new way to reach consumers through their mobile.It also strengthens the company's databases to provide personalized and targeted promotions.

For Shopmium, which just launched in the US market, integrate the vast network of Quotient represents a real advantage as the company works with more than 64,000 retailers, more than 2,000 consumer brands, and provides digital services to Tens of millions of consumers every day. With Shopmium, which has already established partnerships with more than 250 brands, Quotient has meanwhile a new way to reach consumers directly, with a type of application that is gaining popularity: reimbursement through the photo receipt. Just scan the receipt after purchase for a refund, whatever the brand. Shopmium already accounts for more than two million users and registers over 10,000 new users per week.

"With over 97 million people are expected to use mobile coupons this year in the US, the potential is enormous," said Eli Curetti, cofounder and CEO of Shopmium, who continue to lead the service in the Quotient Group. "I am delighted to be joining Quotient, and look forward to expand our offer and improve our technology, while leveraging the quotient sales force to accelerate our presence in the United States."